Stop treating social media like a billboard. If you wish to reap the benefits of social media, you need to be engaging with your audience.
This Means…
- Always reply to comments and messages promptly.
- Use audience questions as content ideas for future posts.
- Engage with other creators—comment on their posts and expand your reach!
Engagement builds trust and loyalty, ultimately converting followers into clients.
Step 4: Accelerate Growth with Paid Ads
While organic reach can be amazing for your law firm, there are other ways to ignite your results from social media. Maybe law firms look to paid ads to help increase the benefits of social media.
Facebook, Instagram, and YouTube ads allow you to hyper-target potential clients by location, interests, and specific needs, ensuring that your content is shown to those who would care the most.
You will also get real-time results, allowing you to measure every click, class, and consultation. This can help you see exactly what is and isn’t working.
Bonus Strategy: Retargeting Magic
If you have ever visited a website and shortly after saw their ads everywhere, you have been a customer of retargeting. Your law firm can do this, too.
Retargeting ads gently remind website visitors about your services, following them online until they’re ready to make a move. It’s affordable, impactful, and a must-have in your digital toolkit.
If you have further questions or wish to improve your law firm’s social media presence, contact the team at Legal Growth Partners.