Brand
Standards
Brand Messaging
Brand Positioning Statement
Serious criminal cases demand more than surface-level advocacy. They require careful listening, realistic assessment, and a defense built on facts rather than promises. Veterans KC Criminal Defense brings a smart, effective, and deliberate approach to each case, always focusing on the reality.
Veterans KC Criminal Defense is a law firm where clients can sit down, tell their story, and get an honest, clear path forward through their case. The firm focuses on serious crimes with just as serious impacts, partnering with those who need help, drawing on its decades of experience and a commitment to straight talk and the best efforts.
Where Your Reality Meets The Right Defense.
Elevator Pitch
Veterans KC Criminal Defense is a law firm where clients can sit down, tell their story, and get an honest, clear path forward through their case. The firm focuses on serious crimes with just as serious impacts, partnering with those who need help, drawing on its decades of experience and a commitment to straight talk and the best efforts.
Where Your Reality Meets The Right Defense.
Social Media Bio
Where Your Reality Meets The Right Defense. Veteran guidance you can count on when the stakes are highest.
Social Media Tagline
Where Your Reality Meets The Right Defense.
Short Social Media Description
Where Your Reality Meets The Right Defense.
Target Audience
Visual Branding
Logo Styles
Primary Logo
Primary Logo Alternative
Seal Logo
Seal Logo Alternative
Eagle Logo
Eagle Logo Alternative
Centered Logo
Centered Logo Alternative
Logo Usage Rules
DON’T rotate, distort, or crop any part of the logo.
DON’T overlap the logo with text, photos, or graphics that obscure its legibility.
Tips for Social Media Usage
On social media profiles, the profile photo should include the seal, eagle, or centered version of the logo, while the cover photo should include the primary horizontal logo.
Brand Colors
Ocean Teal
RGB: 38 103 137
CMYK: 87 54 30 8
HEX: #266789
PMS: 647 C
Turquoise
RGB: 109 194 165
CMYK: 57 1 44 0
HEX: #6dc2a5
PMS: 563 C
True Black
RGB: 0 0 0
CMYK: 75 68 67 90
HEX: #000000
PMS: Black C
True White
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
PMS: N/A
Canary
RGB: 242 167 59
CMYK: 3 38 88 0
HEX: #f2a73b
PMS: 143 C
Brand Fonts
Readex Pro
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Primary font for any and all usage including titles, headlines, and body copy. May not be available on certain platforms.
Montserrat
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Substitute font for any and all usage including titles, headlines, and body copy. Widely available.