Janssen Estate Probate & Elder Law

Brand
Standards

Brand Messaging

Brand Positioning Statement

Serious criminal cases demand more than surface-level advocacy. They require careful listening, realistic assessment, and a defense built on facts rather than promises. Veterans KC Criminal Defense brings a smart, effective, and deliberate approach to each case, always focusing on the reality.

Veterans KC Criminal Defense is a law firm where clients can sit down, tell their story, and get an honest, clear path forward through their case. The firm focuses on serious crimes with just as serious impacts, partnering with those who need help, drawing on its decades of experience and a commitment to straight talk and the best efforts.

Where Your Reality Meets The Right Defense.

Elevator Pitch

Veterans KC Criminal Defense is a law firm where clients can sit down, tell their story, and get an honest, clear path forward through their case. The firm focuses on serious crimes with just as serious impacts, partnering with those who need help, drawing on its decades of experience and a commitment to straight talk and the best efforts.

Where Your Reality Meets The Right Defense.

Social Media Bio

Where Your Reality Meets The Right Defense. Veteran guidance you can count on when the stakes are highest.

Social Media Tagline

Where Your Reality Meets The Right Defense. 

Short Social Media Description

Where Your Reality Meets The Right Defense. 

Target Audience

The target audience is those who are facing federal white collar crime, high-level drug trafficking, and serious violent felony cases, DUI, probation violation, and other crimes under criminal defense, likely those who can afford the pricing that comes along with high-level cases such as these, and are respectful and honest.

Visual Branding

Logo Styles

Janssen Estate Probate & Elder Law

Primary Logo

Janssen Estate Probate & Elder Law

Primary Logo Alternative

Janssen Estate Probate & Elder Law

Seal Logo

Janssen Estate Probate & Elder Law

Seal Logo Alternative

Janssen Estate Probate & Elder Law

Eagle Logo

Janssen Estate Probate & Elder Law

Eagle Logo Alternative

Janssen Estate Probate & Elder Law

Centered Logo

Janssen Estate Probate & Elder Law

Centered Logo Alternative

Logo Usage Rules

DON’T rotate, distort, or crop any part of the logo.

DON’T add any extreme special effects to the logo (drop shadows, bevels, etc.).

DON’T overlap the logo with text, photos, or graphics that obscure its legibility.

DON’T alter the logo colors unless approved in brand standards.

Tips for Social Media Usage

On social media profiles, the profile photo should include the seal, eagle, or centered version of the logo, while the cover photo should include the primary horizontal logo.

Whenever possible or practical, all image or video posts should include some form of the logo.

Brand Colors

Ocean Teal

RGB: 38 103 137
CMYK: 87 54 30 8
HEX: #266789
PMS: 647 C

Turquoise

RGB: 109 194 165
CMYK: 57 1 44 0
HEX: #6dc2a5
PMS: 563 C

True Black

RGB: 0 0 0
CMYK: 75 68 67 90
HEX: #000000
PMS: Black C

True White

RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
PMS: N/A

Canary

RGB: 242 167 59
CMYK: 3 38 88 0
HEX: #f2a73b
PMS: 143 C

Brand Fonts

Readex Pro

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Primary font for any and all usage including titles, headlines, and body copy. May not be available on certain platforms.

Montserrat

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

Substitute font for any and all usage including titles, headlines, and body copy. Widely available.

Janssen Stacked Logo