Brand Standards & Social Media Guidelines
Table of Contents
Brand Messaging
Brand Positioning Statement
For over a decade, Fisher Law LLC has been the steady hand guiding clients through some of the most difficult decisions of their lives by restoring clarity, confidence, and spirit.
Divorce, custody, and asset division can leave people feeling powerless, uncertain, and unheard. Fisher Law LLC helps connect them to the power already within them. As a boutique, women-led firm, Fisher Law doesn’t just litigate; they listen, strategize, and advocate for their clients’ present and future.
Family law is second nature to this team. They’re unshaken in high-conflict situations, and they bring a level of empathy and precision that most firms simply don’t offer. They understand that what’s at stake isn’t just legal. It’s personal. From the first conversation to the final judgment, every step is intentional, strategic, and focused on building a stronger next chapter.
It’s Not Just Family Law. It’s YOUR Family.
Elevator Pitch
Fisher Law LLC is a boutique, women-led family law firm that guides clients through life’s most difficult separation transitions with clarity and confidence. They don’t just handle family law cases, they listen, strategize, and advocate for your future. With empathy, precision, and strength, they help clients move forward on their own terms.
It’s Not Just Family Law. It’s YOUR Family.
Target Audience
Tagline
Social Media Tagline
Short Social Media Description
From the first conversation to the final judgment, every step is intentional. It’s Not Just Family Law. It’s YOUR Family.
Top 5 Questions Asked
- How Long Does it Take to Get Divorced?
- How Expensive is it to Get Divorced? What About With Kids Involved?
- How Will Our Assets be Split / Is Asset Splitting Fair?
- How Do I Start the Divorce Process in Kansas/Missouri?
- How Do I Ensure Custody of My Kids?
Visual Branding
Primary Logos
Main Logo
Alternate Logo
Primary Tagline Logo
Secondary Tagline Logo
Horizontal Tagline Logo
Logo & Logo Rules
DON’T rotate, distort, or crop any part of the logo.
DON’T add any extreme special effects to the logo (drop shadows, bevels, etc.).
DON’T overlap the logo with text, photos, or graphics that obscure its legibility.
DON’T alter the logo colors unless to single-color versions of brand-approved colors ONLY.
Some Tips for Social Media
On social media profiles, the profile photo should include a version of the logo, while the cover photo can include the logo or tagline.
Whenever possible or practical, all image or video posts should include some form of the logo.
Brand Colors
True Black
RGB: 0 0 0
CMYK: 75 68 67 90
HEX: #000000
PMS: Black C
Teal
RGB: 2 104 140
CMYK: 92 53 28 7
HEX: #02688c
PMS: 7706 C
Royal Purple
RGB: 89 60 153
CMYK: 79 92 0 0
HEX: #593c99
PMS: 7679 C
Soft Gray
RGB: 234 234 234
CMYK: 7 5 5 0
HEX: #eaeaea
PMS: Cool Gray 1 C
True White
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
PMS: N/A
Brand Fonts
The Seasons
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Primary Logo font. Use for titles, headlines, and other display texts. May not be available on all web-based platforms.
Cormorant Garamond
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Primary Web Alternative Font. Use for titles, headlines, and other display texts. To be used primarily when The Seasons is not available.
Red Hat Text
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Primary body font. For use as body copy and other situations that prioritize legibility.
Lato
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
Alternative body font, for situations where Red Hate Text is unavailable, such as email platforms.
Voice & Tone
Words That Describe Our Tone
Consistent
Quality
Realistic
Pragmatic
Respectful
Transparent
Words We Like
Trusted
Realistic
Woman-Owned
Boutique Law Firm
Words We Don’t Like
Old School
Fluff
Hashtags & Emojis
Hashtags to Use
#LawFirm
#WomanOwned
#WomanOwnedLawFirm
#KansasLawFirm
#MissouriLawFirm
#KansasCityLawFirm
#KansasCityLawyer
#DivorceLawyer
Hashtags Usage Tips
DON’T use any hashtags on Facebook.
On Instagram, use 3-6 relevant hashtags per post.
On X/Twitter, use a maximum of 2 hashtags per Tweet.
On LinkedIn, use a maximum of 1-2 hashtags. Broad, general hashtags work best.
On YouTube, use no more than 1 hashtag in the title/description, and only if it’s a commonly searched hashtag.
Use #FisherLawLLC on ALL Instagram and Tiktok posts, and Twitter/X when needed.
Emojis We Like
Emojis We Don’t Like
Do not use any emojis portraying weapons, violence, or specific races.
Everything Else
Using Links and CTAs
Only use a “hard sell” call to action (ex: sign up now, register today, etc.) every 6-7 posts. Your audience should never feel like every post is asking for something.
Tagging, Liking, Commenting, Posting, and Messaging
Competitors should NEVER be mentioned by name in any post. When sharing customer testimonials or reviews, any competitor name mentioned must be removed prior to posting.
NEVER post about any political or religious topics.
Account Security
All social media passwords across all platforms MUST be changed quarterly (every 3 months). All devices logged out at the time of the password change.
Social Platforms
Instagram Audience
Instagram is a great platform to educate and inform those who could utilize your services, but still have questions and curiosities holding them back. This platform is also great for connecting with others in the industry and community.
Post Dimensions:
Facebook Audience
Facebook will be the ideal platform for connecting with your community and industry, showcasing insights, and linking out to other platforms or case studies. Your posts will reach those who are curious about your services and how you could help them.
Post Dimensions:
LinkedIn Audience
LinkedIn will connect you with your main audience, allowing you to share insight, news, and education while being able to link out to other platforms. You will have direct access to others in the industry, allowing you to increase your own awareness and credibility while also connecting with individuals of interest.
Post Dimensions:
X/TwitterAudience
Twitter is a great bridge between platforms and allows you to stay active across the board. You can utilize Twitter to ensure that credibility and brand awareness are increased.
Post Dimensions:
TikTok Audience
TikTok is ideal for connecting with your audience in a way that is informative, educational, and entertaining. Through short-form videos, you can educate about questions they didn’t even know to ask and showcase how you handle cases. This can increase credibility and pull people to your site.
Post Dimensions:
YouTube Audience
YouTube is the ideal platform for education and information. Through long-form videos that can be embedded into your website and used on other platforms, you can answer questions, inform, and share details about the industry and legal journey.
Post Dimensions: