Janssen Estate Probate & Elder Law

Brand Standards & Social Media Guidelines

Table of Contents

Brand Messaging  |  Visual Branding  |  Social Platform Specifications  |  Voice & Tone  |  Hashtags & Emojis  |  Everything Else

Brand Messaging

Brand Positioning Statement

Designed for those who didn’t marry the right person, Drama-Free Divorce represents clients who value ease, peace, and a fresh start. Their approach simplifies the complexity of divorce law, replacing it with clarity, predictability, and compassion. By focusing on amicable, uncontested cases, Drama-Free Divorce offers a solution for those who just want to move on.

Drama-Free Divorce is redefining what it means to end a marriage by offering a calm, straightforward alternative to the divorce process. Built specifically for couples who are on the same page and ready to partner with someone to get their separation over the finish line without conflict, DFD provides a quick and stress-free path to uncontested divorce. The firm makes it simple for individuals in Kansas and Missouri to navigate divorce with none of the emotional turmoil.

Elevator Pitch

Drama-Free Divorce is redefining what it means to end a marriage by offering a calm, straightforward alternative to the divorce process. Built specifically for couples who are on the same page and ready to partner with someone to get their separation over the finish line without conflict, DFD provides a quick and stress-free path to uncontested divorce. The firm makes it simple for individuals in Kansas and Missouri to navigate divorce with none of the emotional turmoil.

Target Audience

The target audience is those who wish to have a quick and simple divorce proceeding without any of the fighting or highly contested specifics that come along with some divorces. This is someone who simply married the wrong person.

Social Media Bio

Divorce doesn’t need to be dramatic. We make it quick and stress-free, without the drama.

Social Media Tagline

Go Drama-Free

Short Social Media Description

Drama-Free Divorce provides a quick way to separate without the stress and drama.

SEO Keywords

  • Kansas City [Metro] [Kansas] [Missouri] Attorney
  • Kansas City [Metro] [Kansas] [Missouri] Lawyer
  • Kansas City [Metro] [Kansas] [Missouri] Law Firm
  • Kansas City [Metro] [Kansas] [Missouri] Family Law
  • Kansas City [Metro] [Kansas] [Missouri] Divorce Firm
  • Woman-Owned
  • Woman-Owned Law Firm
  • Woman-Owned Family Law Firm
  • Divorce Attorney
  • Divorce Lawyer
  • Divorce Firm
  • KC Divorce
  • MO Divorce
  • Law Firm

Visual Branding

Logo Versions

Download Logo Files
Janssen Estate Probate & Elder Law

Primary Stacked Logo

Janssen Estate Probate & Elder Law

Primary Horizontal Logo

Janssen Estate Probate & Elder Law

Primary Icon

Janssen Estate Probate & Elder Law

Secondary Stacked Logo

Janssen Estate Probate & Elder Law

Secondary Horizontal Logo

Janssen Estate Probate & Elder Law

Secondary Icon

Logo & Logo Rules

DON’T rotate, distort, or crop any part of the logo.

DON’T add any extreme special effects to the logo (drop shadows, bevels, etc.).

DON’T overlap the logo with text, photos, or graphics that obscure its legibility.

DON’T alter the logo colors unless to single-color versions of brand-approved colors ONLY.

Some Tips for Social Media

On social media profiles, the profile photo should include the icon version of the logo, while the cover photo can include the full logo (stacked or horizontal).

Whenever possible or practical, all image or video posts should include some form of the logo.

Brand Colors

Grass Green

RGB: 56 134 62
CMYK: 80 25 100 10
HEX: #38863e
PMS: 7741 C

Mint Green

RGB: 138 201 158
CMYK: 47 1 48 0
HEX: #8ac99e
PMS: 345 C

Blue Charcoal

RGB: 71 85 98
CMYK: 74 59 46 26
HEX: #475562
PMS: 7545 C

Pale Wash

RGB: 244 247 246
CMYK: 3 1 2 0
HEX: #f4f7f6
PMS: 7541 C

True White

RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
PMS: N/A

Brand Fonts

Bitter

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

Primary Font for any and all usage across print and web formats.

Download Font

Arvo

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )

Alternative font for web use when Bitter is not available, such as email newsletters or online documents.

Download Font

Voice & Tone

Words That Describe Our Tone

  • Easy
  • Not Difficult
  • Simple Divorce
  • Professional

Words We Like

  • Easy 
  • Efficient 
  • Quick
  • Painless
  • Stress-Free

Words We Don’t Like

  • Kansas City 
  • Full Custody 
  • Contested
  • Implications of Fighting During a Divorce 
  • Father’s Rights

Hashtags & Emojis

Hashtags to Use

  • #Divorce 
  • #DivorceAttorney 
  • #LawFirm 
  • #WomanOwned
  • #WomanOwnedLawFirm 
  • #KCDivorce 
  • #KSDivorce
  • #MODivorce 
  • #DivorceLawyer
  • #DivorceFirm

Hashtags Usage Tips

DON’T use any hashtags on Facebook.

On Instagram, use 3-6 relevant hashtags per post.

On X/Twitter, use a maximum of 2 hashtags per Tweet.

On LinkedIn, use a maximum of 1-2 hashtags. Broad, general hashtags work best.

On YouTube, use no more than 1 hashtag in the title/description, and only if it’s a commonly searched hashtag.

Use #DramaFreeDivorce on ALL Instagram and Tiktok posts, and Twitter/X when needed.

Emojis We Like

Emojis We Like

All human emojis, such as faces, people, or hands MUST be yellow.

Emojis We Don’t Like

Emojis We Don't Like

Do not use any emojis portraying weapons, violence, or specific races.

Everything Else

Using Links and CTAs

Only use a “hard sell” call to action (ex: sign up now, register today, etc.) every 6-7 posts. Your audience should never feel like every post is asking for something.

On Instagram, DON’T post links directly in the post. Instead, change the link in the bio and refer to it in the post with the verbiage: “link in bio.” This link MUST be changed back to Drama-Free Divorce’s website within the next 2 posts, OR when the link is no longer relevant (such as after a registration deadline).

Tagging, Liking, Commenting, Posting, and Messaging

When referring to or mentioning any partner organization, tag their social media page whenever possible.

Competitors should NEVER be mentioned by name in any post. When sharing customer testimonials or reviews, any competitor name mentioned must be removed prior to posting.

NEVER post about any political or religious topics.

Only link to an outside source every 5-6 posts. When doing so, make sure the featured source reinforces Drama-Free Divorce’s post goal.
Do not “like” any post on any social media platform unless it directly contributes to Drama-Free Divorce’s benefit. For example, you can like an article about The Process of Divorce, but do NOT like a post about Top Dog Breeds.
All content (including posts, messages, and comments) across all of Drama-Free Divorce’s platforms MUST be created and posted by a dedicated marketing employee or leadership team member unless otherwise decided by Drama-Free Divorce. In addition, only staff members may delete posts, comments, and tags from public pages.

Account Security

All social media passwords across all platforms MUST be changed quarterly (every 3 months). All devices logged out at the time of the password change.
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